"Patriotism is the willingness to kill and be killed for trivial reasons." Bertrand Russell

Sunday, September 11, 2005

You want it...

you just don't know it yet.

"By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke... there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a friend - I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You fucking evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."

Godammit, I'm not doing that, you scum-bags!
Quit putting a godamm dollar sign on every fucking thing on this planet!

"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like fucking babies at night, don't you?"

Neuromarketing is the new technique being developed by big companies to see if their products 'light up' your brain
By Jonathan Thompson
Independent on Sunday
Published: 11 September 2005

It has been described as the Holy Grail of marketing, and soon companies may be queuing up to invest in a process that allows them to get inside the minds of consumers - almost literally.

"Neuromarketing" tracks volunteers' reactions to products not by listening to their views, but by reading impressions from their brains. The system, which has been condemned by some as Orwellian, puts consumers into MRI (Magnetic Resonance Imaging) scanners to see which feelings are engaged by a product.

The technique, which could make focus groups redundant, is based on the technology used in hospitals to analyse medical conditions. By focusing on blood flow to certain parts of the brain, analysts can track a range of feelings at cellular level, from recognition and approval to enjoyment and arousal. This can then be put to commercial use by advertisers.

The process is already in use. Yesterday, the IoS was allowed in to watch as young volunteers were tested by Viacom Brand Solutions, which owns a number of popular television channels, including MTV, VH1 and Nickelodeon. The experiment took place at the Centre for Neuroimaging Sciences in south London, part of King's College Hospital.

Viacom's managing director, Nick Bampton, said: "We're trying to find out what is relevant and engaging for the viewers, and also how we can improve the return for investors. What this should result in is a win-win situation: viewers will get what they want, programmers will get what they want, and advertisers will get what they want."

Advocates say that neuromarketing is an efficient form of market research because at least 95 per cent of all thinking, including emotion, happens below the level of awareness. In other words, this approach could tell them more about a person's feelings than that person could ever express verbally.

Although few studies have been conducted so far, one British company, Neurosense - which ran yesterday's session for Viacom - is a pioneer in the field. Dr Gemma Calvert, a co-founder of the Oxford business, said: "There is so much advertising out there now, and this provides a means of clearing the clutter. It bridges the gap between what the consumer really wants and how the manufacturer can supply that."

continued... The Independent on Sunday via Media Lens